INTERNATIONAL WORKSHOP
September 18th, 2008 | by Ed |Here is another spam I got today on my private email address, I am wondering how I got this email, I am not using my private email address for any subscription or give it away for this kind of company.
They mentioned in their email that I can optout from their list , and I do that the first time I got and email from them, but instead of no more email I got this email again. For sure this is a spam email
INTERNATIONAL WORKSHOP
London Export Academy of UK & The Exporters Club of Malaysia
present
Creating, Managing and Implementing an Export Strategy
Mike Strawson, Institute of Exports, UK
13 & 14 October 2008, Monday & Tuesday, Cititel Hotel, Mid Valley Centre, Kuala Lumpur
Special Packages with various Options are available for International Participants. Details are as below.
A Certificate of Completion will be awarded to all Participants
For Malaysian Participants Only - Claimable under HRDF-SBL Scheme
Outstation Participants could also claim for Travel, Accommodation and Food based on HRDF guidelines
Overview
This 2 day workshop/Seminar examines the whole question of International Trade as part of the complete strategy of the business. We discuss vital issues such as working to and achieving objectives, the most cost effective ways of payment for both you and your overseas partner, Financial Management from a practical and real profit viewpoint instead of an accounting viewpoint, logistical problems, agency legislation etc. A more detailed summary is below.
Who should attend?
This 2 day workshop/seminar is designed for all who are involved in recommending, creating and implementing International Trade strategies. Strategic Management, Financial Management and Tactical Management will all benefit from these intensive sessions and be enabled to contribute constructively to the improved bottom line of the business. Theses businesses include both Importers and Exporters.
Presenter
Mike Strawson has spent nearly half a century in the International Trade arena. He has created International Divisions for major manufacturers, run and rescued struggling firms, delivered training to some of the biggest firms in the UK as well as advised on strategy for Government and other International Trade Organisations.
He is well known in many countries having lectured at Universities, Trade Associations, Government Bodies and direct to large groups and advised a wide range of businesses on International Trade issues.
He is co-author and editor of Import and Export Guides in UK, is a trainer and advisor for the Institute of Export, International Trade Consultant and regularly delivers consultancy and training to several of the largest Chambers of Commerce in UK. His hands on experience in many industries over such a large part of the world makes him one of the foremost experts in International Trade today. These sessions are a must for anyone interested in International Trade.
Content
· International Trade as part of the Corporate Strategy – where does it sit? Where are we now? Where do we want to be and when? How do we get there?
· Export Marketing Research – the 3 stages. Questions to ask. Interpreting the answers. Classifying markets.
· Export Marketing Strategy and the process to achieve it. Market Entry Strategy; different approaches examined. How do these impact on the importer? Extending Product Life-Cycles.
· Finding Supply Sources. How can they be classified? Supply Chain management; JIT principles. Logistic and transportation.
· Cultural and Language Issues and some possible pitfalls.
· What are the financial risks? How can we minimise them? Using credit as a profitable sales tool.
· Contractual difficulties. Contacts of Sale/Purchase, Contracts of Agency, Contracts of Distribution.
· European Legislation compared with other legal systems.
· Contracts for Payment – Do we really need to use Letters of Credit? The pros and cons. Other methods of payment examined, including factoring, forfeiting and standby credits.
· Product liability examined. Meeting technical standards. The responsibilities of each party to the transaction.
· Building relationships and motivation techniques. Managing Agents, Distributors and Suppliers.
During the two days we will be using workshops to illustrate various issues. They will include the use of such tools as SWOT analysis, BOSTON Matrix, the 4 ‘P’s and a 5th ‘P’. The 6 ‘C’s of marketing, Market Criteria charts, Demand vs Ease Analysis. There will be a variety of check-lists and standard formats which can be used as presented or modified to meet delegates’ own requirements.
Participation Cost
Malaysian Participants
RM 1,200 per person for two days (including meals and Course Notes)
International Participants (workshop only)
USD 380 per person for two days (including meals and Course Notes)
Registration
To register via fax, please click here to fax the form to (603) 7880 8081.
To register online, please click Online Registration.
For a group of 10 and above or even In-House training, please contact us @ (603) 7880 9762 or email AdminMY@marketguruasia.com for details.
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